Thursday, January 30, 2014

Search Engine Optimization

Keywords Research
Analysis of keyword difficulty, popularity and predicted searches
Finalizing a set of keywords for the promotion of the website
SEO Analysis & Refinements
Complete website analysis
Competitor analysis
Site structure analysis
URL Analysis
URL Rewriting (if feasible from existing code)
Code Analysis
Code Refinements
Blog Integration
Title & Metadata
Creating title & metadata for target keywords
Updating title & metadata as per the requirement
Title & metadata suggestions for dynamic pages
Implementing title & metadata for dynamic pages
Content Creation/Optimization
Keyword density and prominence
Content Writing (Off Page and Consultative On page)
Content to Keyword Semantic mapping
SEO Copy writing
Search Engine Code Optimization
Image Optimization
Header tags optimization
Anchor Text Optimization
Absolute Path
Canonical URLs (For Apache/Linux Servers)
W3C Validations of HTML Code (if feasible) Robot.txt Optimization
SEO Checks
Browser compatibility checking
Page size checking
Website load time checking
Broken link checking
Sitemaps & Feeds
RSS Feeds
W3c verification of RSS feeds
XML Sitemap
ROR Sitemap
URL List (TXT sitemap)
SEO accounts
Setting up email account s for SEO activities
Submit Xml sitemap, URL list etc. in search engines
Setting the preferred domain in webmaster accounts.
Google Analytics
Setting up Analytics & Webmaster account
Implementing codes on all pages of the website
Tracking & analyzing stats
Configuring Goals
Off Page Content Promotion
Article Marketing
Third party blog management & promotion
Forums/ Community participation
Anchor text promotion (Directory + Search Engine Submission)
Squidoo lenses & hub page promotions
Blogs & Wikis
Creating blog account like in BLOGGER etc.
Update / On page optimization of blogs
SEO copywriting for Blogs
Feed Promotion
RSS feed submission
Blog feed submission
Blog Pinging
Articles
SEO copywriting for articles
Syndicating articles in various article distribution directories
Independent account (no. of sites)
Press Release
Press Release writing
Press Release Distribution
Forums & Message Boards
Selection of few popular message boards for participation
Account Creation
Posting threads
Search Engine Merchant/Product Listing
Creating feed
Listing website product in Google Product feed & Bing
Local business listing (Google Map)
Submitting website

Database submission: Details of the website submission in local database